By default, your shortcodes are only rendered on your site when placed, say [sv slug="business-development"], in the desired location.
In some instances, you may wish for a shortcode's content to be rendered automatically into your websites header or footer, for example for custom CSS or GA code.
How to enable
When creating or editing a shortcode, you will notice a section under the editor called "Automatically inserting into the the selected locations below". It's really as simple as checking one or both of these check boxes and saving the shortcode.